Adobe Analytics and Google Analytics are the largest players in website analytics. From the SEO point of view, Google Analytics is the best choice for SEO professionals. You can easily learn the Google Analytics dashboard by using plenty of guides. Anyhow, if you are looking for less documentation, Adobe Analytics is the best choice for you. By using Adobe Analytics, you can easily build a basic analytics dashboard. By using this dashboard, you can easily meet the business needs. The basic functions of Adobe Analytics are just like Google Analytics. Here, we will discuss the best tips to build a basic analytics dashboard for SEO.
Build Organic Traffic Overflow
While building a basic analytics dashboard, you should start it with Organic Traffic Overflow. By using this simple panel, you can easily gauge the SEO performance of your website. To create this essential panel, you should follow some important steps. First, you should create a new workspace panel. Here, you should add the search segment. In the components channel, you should find Marketing Channel. Secondly, you should create a field to summarize all the organic searches. You should also include a Summary Number Data chart.
Assignment writing services firm share experience that you can easily search the summary of the month by searching the month in the search bar. It will show this summary in the form of a line graph. Thirdly, you can also include MoM (Month-over-Month) visualization panel in the basic analytics dashboard. Here, you can see two pop-ups. In these pop-ups, there comes Summary Change and Summary Change Data. It will start to show the summary change. At last, you should create a line graph. Here, you should update the time panel. You should include Line and Line Data chart. It will start to toggle off Show Data Source.
Add Top Entry Pages Report
While building a basic analytics dashboard for SEO, we should also add the Top Entry Pages Report. This panel will show the pages of a website that are performing well in the SERP. You can easily create this panel just by following two steps. First of all, you will have to add the natural search segment just by adding a new dashboard. To do this, you should select Marketing Channel from the panel. When you will click on it, you can easily define its dimension. Secondly, you will have to create tables. To create tables, you can select Freeform Table. You can also add the Entry Page to the table. Here, you can also create some other options. In these options, there comes Bounce Rate, Average Time on Web Page and Number of Visits. At last, you can rename and resize these tables according to requirements.
Build Marketing Channels Report
If you want to build a basic analytics dashboard for SEO, you will have to divide the marketing channels of your website into two visualizations. These two visualizations are a donut chart and a freeform table. For this reason, we have to create a Marketing Channels Report. First of all, we should add a new panel to the dashboard. While creating this dashboard, you should not add any segment. Secondly, you will have to create the tables. To create the tables, you should select the Freeform Table option.
After selecting the Freeform Table, you should find Marketing Channel in the body. Here, you will find the Drop a Metric Here option. By using this option, you should drag and drop Visits. At last, you will have to adjust this table by renaming and resizing it. You can also create a Donut chart with the Freeform Table. To create it, you should highlight the Marketing Channels. When you will right-click on it, you can find Donut in the Visualize option. After providing the information, you should resize it.
Referral Report
While building a basic analytics dashboard for your website, you should also know about the traffic that external websites are driving to your website. To get an idea about this traffic, you will have to add Referral Report while building a basic analytics dashboard. To create this panel, you will have to follow two steps. First, you should add a panel in the dashboard without segments. Secondly, you can easily select Freeform Table within the visualization panel. It will show up an empty table. Here, you should create an option for the Referring Domain. When you will click on the Drop a Metric Here option, you should select two components. These two components are Visits and Unique Visits. To adjust these options, you will have to follow the renaming and resizing. As a result, you can easily fit these tables.
Add Conversion Reports
In this last panel of the basic analytics dashboard for SEO, you will have to highlight the top conversions of your website. Here, you can add either line graph, bar graph or any other visualization technique. Anyhow, we will create it by using Summary Numbers. Just like other components, you should start by adding a new component. Now, you will have to create various Summary Number visualizations. You can easily find these visualizations in the Summary Number option. Now, you will have to add the Goal Metric data. You can easily add this data by using Drop a Metric here option. It will start to show the summary numbers. Here, you should not forget to add the period range updates. If you want to add some other options, you can repeat the same steps.
Conclusion
Google Analytics and Adobe Analytics are the best platforms to get complete analytics about the SEO of the websites. Sometimes, we have to create a basic analytics dashboard for the SEO. These platforms are also allowing the users to create these dashboards. After creating these dashboards, the users can easily share these dashboards throughout the web. Moreover, you can also compare the analytics of these dashboards with other websites. While creating these dashboards, you will have to add some important components. For example, Organic Traffic Overview is the best component to measure the SEO performance of your website. To get a complete report of the top-performing pages of your website, you can use the Top Entry Pages Report option. To get an idea about the traffic of external websites, you can use the Referral Reports option.